Taking Up Residence
Rethinking the Museum Footprint (Now That It Can Walk)
It is not difficult to see that the traditional definition of museums as foundations of knowledge and repositories
of valuable objects is blurred in an age where social media dissolves the exclusive role of institutions as centralized sources
of information, or where Antique Road Show and eBay shows us that we only need to look as far as our own basements to discover
An exhibition is composed of systems and strategies that operate between the visitor and a subject.
It can function as a guide, facilitator, interpreter or platform for engagement, and take
on a great variety of forms. With what seems to be an endless flow of new mobile technologies
and applications the same functions are being offered between their users and the world at large, effectively setting the
stage for placing everything on exhibit.
A global effort is underway to tag the physical world with content through a process
called object hyperlinking. Object hyperlinking involves any kind of digital tagging system (RFID, graphical tags
such as QR codes, SMS tags, virtual tags based on geophysical coordinates, etc.) where the real world can be associated with
content and referenced wirelessly. Things can become the agents of their own unique stories, either individually, or in combination
with other things. Your smartphone may be packed with apps that take advantage of early forms of object hyperlinking. As the
elements of our environments become interconnected and aware through ambient intelligence the facilitation of informal learning
experiences will be instantaneous, personal and possible everywhere.
this leads to the perspective that the museum’s presence is no longer tied to its “bricks and mortar”
site. Beyond public outreach programs that tend to occur as isolated “special occasions” the museum will exist
where we live, work, and play. We will no longer be its “visitors” but rather its occupants. In years to come
the measure of the museum’s presence will not be determined by its architectural footprint alone, but by its
involvement in our everyday lives. The museum will exist, not simply as a place to visit, but as the places we inhabit.
|Image source: Google Earth
We should not think of this magnified museum presence as being achieved solely through mobile devices.
While the mindset of expanding beyond the walls of the museum is congruent with what is possible through mobile content delivery,
the tools for deepening our appreciation of the everyday world will only succeed if they encourage our direct involvement
with real "stuff".
Our toolbox for engagement can be divided into general categories that can be mixed and matched.
These categories include:
• Any physical, real world feature or condition, built, generated
• Any human assisted facilitation, as well
as peer-to-peer interaction and cooperation.
• Any computer driven or electronically enhanced experience, including
mobile and stationary devices as well as smart environments and their
Of course, these categories are broad and get very fuzzy around the edges. It might also be said that these categories
are not foreign to exhibitions inside museums. So, how do exhibitions
integrated into the existing world around us significantly differ from those produced for museum interiors?
Location, Location, Location
The task of embedding enrichment experiences
into everyday places is fundamentally tied to existing conditions and features. The scientific, historic and cultural topics
that already exist in a given location are its natural focal points. Unlike creating experiences to install in an empty exhibition
hall, there are far more components that will influence both design parameters and engagement opportunities when considering
say, a suburban neighborhood, a city block, a park, or a retail environment. Therefore experience designers and developers
will need to consider a different set of criteria than is typically used when creating exhibits and activities inside museums.
Surveys and assessments of a particular
location including its setting (urban, suburban, rural, or other), environmental features like its flora, fauna, geological
composition and climate, as well as its historic and cultural identities will help establish the themes and subjects addressed
in that location. Other factors such as demographics, municipal infrastructures and even the modes and speeds of traffic (both
foot and vehicle) will have a tremendous influence over design and development decisions.
What is also different about incorporating
institution-sponsored experiences into preexisting, multi-purpose environments is that there can be numerous institutions
present in any given location. Almost any site, regardless of size, can support a multitude of disciplines. A garden, for
example can support everything from teaching math to botany, zoology to community planning, hydrology to agriculture. And
here again, it is important to remind ourselves that our means of exposing the wonders of things around us should never hinder
actually experiencing those things free of interpretation. One of the values of focusing on
“the everyday” is to liberate it from what is too often seen as the mundane. But it is also important that our
systems and strategies for doing so don’t undermine our direct experience of things. The balance between preserving
direct experience of a subject and exposing the wonders it holds poses one of the biggest challenges to developers and designers.
Think Globally, Learn Locally
Museums can be universal in the subject matter they offer, bringing into one place
a wide range of objects, topics, phenomena and ideas. How else might we find precious objects from Egypt, learn about volcanoes,
and experience bioluminescent sea creatures under one roof? While most museums are bound to a single location their exhibitions
are not bound to the environmental, temporal or phenomenological realities that defines their place, here and now. Reiterating
what I said earlier, museums, as destinations will not vanish. They will continue to serve as places for encountering things
and ideas from around the globe and across time. But we also recognize the limits of this paradigm. Aside from the occasional
visit, the museum’s invaluable services are essentially missing from our lives. This is not because museums have no
interest in what happens here. It is the result of strategies developed around the tools that were available as museums evolved.
Like the landline, outmoded by the mobile phone, the services of the traditional museum have been constructed around a fixed
location. It is possible for museums to be free of this umbilical relationship and work more directly to help people connect
with, understand and appreciate the world they touch every day.